Hello.

I'm Paul and I help plan the digital world you see in front of you. From digital brand strategy, website development, search engine optimization, digital advertising and blogging... I love what I do.

Genesis WordPress 1.9

Genesis 1.9 Review

The latest edition of the Genesis Framework was released this week; with it came a whole slew of changes. You can read about most

listen

Shut up and listen

The last week of my life has been dedicated to one thing: listening. I have had to listen to my own ramblings, listen to others

dumbwaystodie

Dumb ways to die

Wow. I'm almost speechless... 'Dumb Ways To Die' (www.dumbwaystodie.com) seems to be a mini ad campaign (possibly even just

canadiantire

Canadian Tire tugs at your heart

If you haven't seen the classic price drop commercials that Canadian Tire produces every year, I'd bet you've most likely been

wordcamp

WordCamp Edmonton 2012 slides and notes

Infusing your WordPress Site with Digital Strategy Synopsis: These days, publishing a website is fairly easy; maintaining

viralvideo

How to make a viral video

So you want to make a viral video. Great! Good for you. Unfortunately, there's no algorithm to guarantee that a video will

sharehope

#sharehope : Every photo makes a difference

I have been fortunate enough to work on one or two great projects during my profesional career. One of those projects is

canneslions

My top picks from the Cannes Lions International Festival of Creativity

If you're not in the advertising business and haven't heard of the Cannes Lions International Festival of Creativity don't worry.

agencyoftheyear

DDB Canada Wins Strategy Magazine Agency of the year!

I've been working in DDB Canada's Edmonton office as a Digital Strategist for just under a year now and have to say it's been a